Why We Invested in Boddle: The Future of Gamified Learning
Bridging the Gap Between Learning and Play
For kids today, learning competes with gaming—and too often, gaming wins. Students willingly spend hours immersed in interactive, multiplayer worlds, yet when it comes to education, engagement drops dramatically. The numbers tell the story:
Clarence Tan
Co-founder and CEO of Boddle Learning
· 37% of 4th grade students score below basic reading proficiency.
· 25% struggle with math, leading to long-term skill gaps.
Traditional digital learning tools haven’t solved this problem. Many EdTech platforms feel like digital worksheets, failing to capture the excitement of real gameplay. Meanwhile, game developers build hyper-engaging experiences, but without an educational foundation.
Boddle Learning changes the equation.
By merging game mechanics that kids love with adaptive learning technology, Boddle creates an immersive educational platform that students want to play—and that teachers trust to deliver real learning outcomes.
When we saw Boddle’s growth, engagement, and potential to redefine learning, we knew we wanted to be part of the journey.
Why We Invested
1. A Highly Engaging & Scalable EdTech Solution
Boddle is not just a gamified learning tool—it’s a fully interactive, 3D multiplayer learning experience designed for K-6 math and reading.
What sets Boddle apart?
· Game-Based Learning: Students progress through an engaging world, solving math and reading challenges tailored to their skill level.
· Adaptive Learning Tech: AI-driven personalization ensures that every student receives real-time reinforcement based on their needs.
· Seamless Classroom Integration: Teachers can easily assign lessons and track student progress with a dashboard and built-in analytics.
This blend of fun and function keeps students engaged while delivering measurable academic progress.
2. Solving a Critical Educational Gap
The pandemic exacerbated learning loss, leaving schools urgently searching for scalable, effective tools to close academic gaps—particularly in foundational skills like reading and math.
Yet many traditional EdTech platforms fall short:
· They’re static and uninspiring.
· They fail to sustain student attention.
· They provide little actionable insight for teachers.
Boddle stands out because it doesn’t just deliver content—it delivers engagement.
Its game-based format draws students in, while its adaptive learning engine ensures they’re challenged at just the right level. Teachers benefit too, gaining real-time data on student performance, which enables more targeted instruction and earlier interventions.
Importantly, this approach is backed by robust research.
A meta-analysis of 225 studies, published in the Proceedings of the National Academy of Sciences, found that active learning consistently improves student outcomes, including exam performance and course completion rates, particularly in STEM education.
By combining interactive, game-based learning with real-time personalization, Boddle delivers an experience that’s not only fun—but pedagogically sound. It helps students stay engaged and teachers stay informed—a powerful combination in today’s classrooms.
Boddle isn’t just making learning fun—it’s making learning work.
3. A Massive Market at the Intersection of EdTech & Gaming
The global EdTech market is projected to grow from $163B in 2024 to $348B in 2030. The gaming industry, which Boddle competes with for student engagement, is forecasted to hit $733B by 2030.
Boddle sits at the convergence of these two booming markets. While other EdTech companies struggle to capture student attention, Boddle leverages gaming principles to drive sustained engagement—positioning itself as a category leader in gamified education.
And the timing couldn’t be better.
With schools increasingly adopting engagement-first learning tools, Boddle is well-positioned for mass adoption across classrooms and homes.
4. A Technological & Accessibility Advantage
Unlike competitors that offer static learning games, Boddle delivers a fully immersive multiplayer experience optimized for Chromebooks—the most widely used device in schools.
· Adaptive AI Learning: Customizes challenges for each student’s skill level.
· Multiplayer Functionality: Encourages collaboration & peer-to-peer learning.
· Teacher-Focused Insights: Provides real-time data to track student progress.
This level of interactivity and personalization makes Boddle stand out in the crowded EdTech space.
5. Strong Traction & Efficient Growth and a Scalable Business Model
Boddle’s growth trajectory has been impressive; the company has cracked the most challenging problem in EdTech—scalable, organic growth – a result of both the product’s design and the Boddle’s approach to marketing and sales.
Boddle’s monetization strategy follows a proven freemium-to-premium playbook, similar to successful platforms like Roblox.
With a rapidly growing user base and a clear monetization path, Boddle has the potential to scale into one of the most profitable gamified learning platforms in EdTech.
6. A Visionary Team with Deep EdTech & Gaming Expertise
Founders Clarence Tan and Edna Martinson bring a rare combination of educational expertise and gaming experience.
· Clarence is a game designer with a deep understanding of engagement psychology.
· Edna has deep understanding of how to market and scale successful EdTech products with a focus on impact.
Having learned from past ventures, they’ve created a scalable, engaging, and accessible platform—one that resonates with students, teachers, and parents alike.
Looking Ahead
At the crossroads of education, gaming, and adaptive learning, Boddle represents a massive opportunity to redefine how young students engage with learning.
But beyond the numbers, what excites us most is Boddle’s impact.
By making learning as engaging as gaming, Boddle is leveling the playing field for students who might otherwise disengage from education. It’s not just a business—it’s a movement toward more effective, inclusive learning.
We’re proud to support Boddle’s mission and can’t wait to see the impact they’ll create in classrooms around the world.
